Shark Finning

threat to sharksSharks have been the Lords of the oceans for over 400 million years carrying out a vital role of regulating the planet`s delicate marine eco-systems.


Now, just for the sake of a soup, their very existence is seriously under threat with some species having already been wiped out by up to 90%. A shocking 100 million sharks are killed every year for their fins, which can sell for anything from $15 – $15,000 depending on the size and species. That`s 3 sharks per second. By the time you have probably read this page about 600 sharks will have been killed.

For many people, a shark is seen as a man eating machine that ruthlessly  hunts for prey. They are terribly misunderstood in general and  misrepresented by the media and film industry, who have played with mankind`s primal fears in order to sell their news or films.

Being an avid shark divers ourselves, we have created these pages to inform people about sharks, the threats they face, dispel some of the myths and hope to make a contribution to the conservation of these beautiful creatures.

You can also help their plight by signing the petition below:


„For most of history, man has had to fight nature to survive; in this century he is beginning to realise that, in order to survive, he must protect it“

-Jacques Cousteau-

It is imperative for us to protect Sharks but the alarming rate at which they are being slaughtered cannot be sustained. We need drastic actions around the globe to put a stop to the trade of Shark Fins. Convincing people for a call to action to save this magnificent creature of evolution is not  as easy as if it were a cuddly bear or smiling dolphin. Why is that? The answer lies in FEAR. The word shark strikes fear into the heart of most, especially  if they are swimming in the sea.

So, Why do people have such a great fear of sharks?

  • Media and Film

Two major influences on people`s primal fear of sharks are the film and media industry. In 1974, Peter Benchley, whose novel “Jaws” made millions think twice about stepping into the water even as the author himself became an advocate for the conservation of sharks. The film was made shortly after, resulting in an increase in shark hunting tournaments. Records show that the number of people becoming certified divers also dropped significantly during this time. Peoples perceptions became adversely influenced and misguided. The truth about sharks would be a different story- a different film!

Newspapers  sensationalise any incident that involves sharks to sell their papers and make money. Terms and phrases  such as ” Loan shark” are used to indicate people who are ruthless in the business world.