Personal Website

Why have your own Personal Website ?

personalwebThe dive job market is a very competitive place these days—but a personal website offers several important things to improve your odds.

It gives hiring managers a glimpse into your personality. A personal website gives you creative freedom to express your personality in ways that are not be possible through your resume or diving CV. Everything from the bio paragraph you write to the design options you choose for your website says something about you, and gives recruiters more chances to decide if they want to bring you in for an interview or even offer you the job.

Having an informative, well designed website also sends a message that you take your career seriously—and dive employers will take note. An ever-increasing number of employers are researching dive job applicants online, and owning your own website with your name in the domain gives you a great shot at being found when someone searches for you.

Having your own website allows you to control what people will find when they search for you. More and more, we hear that employers are Googling candidates to learn more about them. When you have your own website, you have an opportunity to demonstrate a portfolio of information about you and to provide further information (via links) so employers can learn more about you.

A personal website should be considered a part of the job-search package and serve as a positive sales pitch for you.Keep information interesting, but relatively neutral. Avoid providing information that might be controversial such as religious or political views. Always keep the word ‘relevance’ in mind.

Ask yourself: Is this relevant to the employer and to the position?

Many of us don’t know what to put on our site.The content of a personal website may vary greatly depending on the type of dive operation and position being targeted. However, there are several common elements that all dive job seekers’ personal websites should include.

Here’s what your personal website should have:

A focus

If you’re going to create a website, you need to know why. What is the purpose of the site? Who will read it? What skills and information do you want to highlight?

Contact information

This may seem obvious, but it’s sometimes overlooked. Make certain that employers can easily contact you if they are provided with your website without any accompanying background information. Ideally, your name and contact information would be in the header or footer of every page. Leave off your home address and keep contact information more general–such as your name, e-mail and phone number.

A professional headline

If someone asks you what you do at a networking event, you probably have a one- to two-sentence description prepared. This can be your job title or a more general description of the role you play or want to play, and it gives visitors a chance to remember you as the person who does X, as well as giving search engines more chances to display your site when people search for someone who does what you do.

A brief bio

An “About Me” page can be helpful to hiring managers—but be sure to keep it professional and brief. Here you can provide any additional information that may not be on your resume or cover letter, such as interests, hobbies, or awards and accomplishments. If you want to include a professional photo, this is a good place to display it. It should be a high-quality, preferably professionally-taken, headshot or wide shot.

Your diving resume / CV

You should always include your diving CV. Keep in mind that a potential employer may only be provided with your website Make sure they have access to your CV on the website so they can get a fulsome picture of your qualifications.

Professional summary/objective

A short, descriptive bio helps explain to visitors what you do and how you can help them and it will encourage visitors to keep reading.

Samples of your work

Treat the personal website like a portfolio to showcase examples of your work. When doing so, you may want to consider uploading the samples in multiple formats to avoid any problems in downloading, where needed.

Results

Share quantifiable results from past jobs rather than simply list your responsibilities. If you certified in 30 new divers last month, that’s much more powerful than saying that you taught at a busy dive resort.

Links

Add links to professional associations you’re a member of; links to any articles about you or which quote you; and links to professional journals or other important readings related to the diving profession. This will help the potential employer know that you are committed to and knowledgeable about diving. You can also link to podcasts or audios you’ve recorded, as well as any professional social media streams.

A blog

Typically, it’s smart to include a professional blog as part of the site, especially if you are a talented writer. A blog can be an important part of the social resume and professional website.

Videos and other relevant multimedia

A website is a great way to expand the potential employer’s knowledge about you. You can include short diving videos where you present information or ideas related to diving, short tutorials, or other creative explanations which are related to diving. For instance, you might include a short video about tips for equalizing your ears on a descent or ascent.

Testimonials

You may want to share any positive things professionals (former co-workers or bosses, etc.) or clients have said about you. It’s best if the same testimonial also resides on your LinkedIn page, so it’s clear that it is from a real person.

Once you’ve developed an impressive, information-packed personal website, you’ll want to promote and utilize it in your job search.Your personal website should be the centerpiece of your online presence. Be sure to put a link to your website in your e-mail signature, on your resume / diving CV and diving cover letter, and on social networking profiles such as LinkedIn. If you have created personal business cards, include your web address with your other contact information there as well. If you contribute to diving publications or diving message boards, share a link there, too.